Re-branding became top of mind once we, Ro and E, began traversing intense spiritual changes that not only rocked the way we moved around, but also the way in which we do business. Probing questions and necessary reminders began to arise amongst the team:
◘ Why are we in business?
◘ Are our Creator-given gifts being utilized?
◘ Who are we currently helping?
◘ Who are we aiming to help?
◘ How can we improve and expand the ways in which we help?
◘ Are we engaging in as many collaborative efforts as possible?
◘ How can we build more genuine, mutually beneficial relationships?
◘ What steps can we take so others may connect with their future business or even life partners?
◘ Are we truly representing inclusivity and equity while battling injustices?
But the most important question to be answered was: Are we being effective?
Once we answered these questions and became intentional about our findings, a re-branding was not simply on the agenda, it became top priority. As such, 2020 will be filled with traditional, new, and surprise opportunities for fun, camaraderie, networking, collaboration, healing, and growth. Why? So we can ALL win.
See you in 2020!